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How do you keep the customer for life in pest control?

Updated: May 18, 2022

The breaking into the pest control industry can be challenging. No matter where you are in America, chances are that a pest control company already exists. In addition to the approximately 20,000 locally owned pest control services, there are also large companies such as Orkin, Terminix, Rentokil, and EcoLab.

As a new business owner, your challenge is figuring out how to tell your customers that you can offer more value than competitors, whether that's through your reasonable prices, reliable service, or other offers.

So, do you want to know how to find the first pest control clients? The answer is through the use of the digital marketing. You may be interested in buying new equipment and vehicles for your business so that you don't invest in marketing. However, advertising for pest control can be the deciding factor in how successful you are.

1. Information gathering

Talk with technicians in the field and customer service representatives in your office to discover the most common issues and problems your customers encounter. Discover the difficulties your employees face when interacting with customers. This will create a framework for developing a strategy to train your ideal customer and prevent common issues from arising.

2. Setting expectations

Clients often want special treatment because we let them have those expectations. It is important that they know from the start what to expect from your pest control business and the reasons why you should recommend certain services. For example, if the customer insists on 6 pm. Service time During weekdays, it is important to explain that only outdoor services are usually just as effective and come with the added benefit of not having to use the products inside the home as is often the case due to the effective outdoor barrier you have created.

3. Simplify operations

Look for out-of-the-box or technologically advanced solutions that you can implement to make your customers' lives easier. Proactively resolving issues such as payment hurdles will transform your operations, saving you time and additional costs.

4. Create a training culture

Make sure all your employees know your customers' most important issues and train them to enhance your solutions with every customer interaction. Emphasize the importance of educating clients about their individual situation and what they can achieve in optimum results. Thank customers when they work within your framework and reinforce actions that you want them to do more of.

5. Make notes easy

Create uncomplicated ways for your customers to contact you and tell you what works for them and what doesn't. Your contact information should be front and center on your website and employees should ask for feedback during each encounter.

When you invest time in training your clients, you enable them to get the most out of your services while improving their overall satisfaction with your pest control company. They will have a stronger sense of who you are, what you can do for them and when they should seek help, all of which helps create more loyal customers than you ever did.

Are You Ready To Take Your Pest Control License?

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